SelfishPOS

By qualification · Greater Sacramento

I'll come work
your floor. Free.

I build point of sale for restaurants, and I fix the rest of the tech that wastes your week. A lot of that is AI now. I take on a few Sacramento businesses at a time, and it always starts the same way: a free review, in your building. You book it by qualifying first.

Book a free on-site review

Starts with a two-minute qualification. I pick who I can help.

What Toast actually costs, with receipts

What the free review gets you

A written list of what’s broken

What I saw slow you down during a real shift, biggest problem first. You keep it either way.

What you’re really paying

Your software, add-ons, card fees and the hours they eat, added up on one page. If I can help, what it would cost with me goes next to it.

A straight yes or no

If I can help, you get a plan and a price. If I can’t, I’ll say so and tell you why. If I know someone better, I’ll point you at them.

The free on-site review

A shift with me, in your building

Most people who sell you software have never stood behind your counter. I start there.

  1. You qualifyA few questions about your place and what's driving you nuts. Two minutes, tops.
  2. I pick who I can helpI only say yes when I'm sure I can make a real difference. If it's a no, I'll tell you why.
  3. I come byA shift or a morning, watching how things run, front and back. Rush included, if you'll have me.
  4. You get a straight answerWhat's broken, what's fine, what your current setup really costs you, what I'd build, and what that would cost.

You keep my notes, and the review is free either way. If we're a fit for each other, we start. If not, you've still got a clearer picture of your own place than you had before I walked in.

I don't take everyone

This only works when you want it to. So I'm picky, and you should be too.

Book one if

  • You're the owner or the GM, and you're on the floor.
  • Something keeps breaking and you're done working around it.
  • You'll change things once you see what's wrong.
  • You're somewhere around Sacramento.

Don't book one if

  • You want the cheapest tablet going and nobody to call.
  • You want a quote to wave at your current provider.
  • You want someone to tell you everything's fine.
Book a free on-site review

Starts with a two-minute qualification.

Selfish POS vs. Toast

Toast, with the fine print read out loud

Toast is a good system. The number on its pricing page is where the bill starts.

Try finding Toast's card rate on Toast's pricing page. I looked on September 23, 2026. It isn't there. What is there says "starting at", then "custom pricing", then a footnote about extra devices. Here's the rest of it, from Toast's own contract and help pages, next to what I charge.

ToastSelfish POS

The monthly bill

Toast"Starting at", then the extras. $0 or $69 a month covers your first terminal.1 Every extra terminal is its own subscription.2 That price isn't on the website, so you get it in a sales quote.

Selfish POSAbout $200 to $300 a month for the system. Any add-ons you pick are priced into the one number I quote after the review. Nothing bolted on later.

The features

ToastBehind "custom pricing". Payroll, inventory, scheduling, marketing, loyalty and gift cards sit on the "Build Your Own" plan. Get a quote.1

Selfish POSThe whole system, included: online ordering, kitchen screens, scheduling, payroll, tip pooling, loyalty, gift cards and inventory. A few extras, like caller ID, are add-ons you pick and see priced before you sign. Most of the apps you already use hook in at no extra charge from me.

Card fees

ToastNot on their pricing page. Reviewers report 2.49% + 15¢, or 3.09% + 15¢ and up if you took the no-upfront hardware. Unless you're a big enterprise account, you process through Toast, and Toast can change your rate mid-contract with 30 days' notice.3,4

Selfish POS2.99% + 15¢ in person, on this page. That’s the whole fee, processing included, and it’s a ceiling: never more on a US card. You see it before you sign anything. It isn’t the lowest rate going, and I won’t pretend it is. What the extra buys is me: when something goes sideways mid-service, you get me, and I can be in your building to fix it.

Getting set up

ToastA fee for every step. If you want Toast's people to set it up: $1,000 a day on site, $800 a day remote, $125 to set up online ordering, $200 to move your loyalty program over. Move the install appointment with less than a week's notice and it's $300 per person per day.5

Selfish POSNo setup fee. I set it up myself, in your building.

Your hardware

ToastTheir hardware, their list. It only works on Toast-approved hardware, and Toast decides what's approved.4

Selfish POSThe hardware you already own, wherever it works. Every setup is pieced together by hand. The till runs on iPads and the card reader has to be Stripe’s, but printers, drawers and the rest stay if they can do the job, and that alone can save you thousands. If something’s risky to keep, I’ll tell you why.

If you want out

ToastYou pay to leave early. You owe the rest of the contract's software fees, or $150 for every month left on pay-as-you-go. Contracts renew a year at a time unless you give 30 days' written notice. Your data can be deleted 30 days after you go.4

Selfish POSYour data sits in your own database. It’s yours, and you can take it with you any day.

Who picks up

Toast24/7, by phone and chat. Included. Credit where it's due.1

Selfish POSMe. A Sacramento native and a restaurateur, who can be in your building instead of on hold.

See what your current setup really costs you. That’s part of the free review, and if I can help, what you’d pay with me goes next to it.

Book a free on-site review

Why does it work this way? In 2024, 82% of Toast's revenue, about $4.05 billion of $4.96 billion, came from payments and other financial services. My read: the software is how they get you to the card reader.6

  1. Toast, "Pricing & Plans", read September 23, 2026. The 24/7 support line is in its FAQ.
  2. Toast Support, "Review and Manage Your Additional Tablet Monthly Subscriptions".
  3. NerdWallet, Toast POS review, read September 23, 2026. Toast's pricing page doesn't list its rates, so these are a reviewer's figures.
  4. Toast Merchant Agreement, last updated September 10, 2025: sections 4.7, 6.2, 8.1, 8.4 and 8.5.
  5. Toast Support, "Services Rates and Fees", updated September 2, 2026.
  6. Toast, Inc., fourth quarter and full-year 2024 results, filed with the SEC.

I work your floor first

Demetri Gregorakis speaking at a Selfish Hospitality event.

Demetri Gregorakis, founder

I don't sell you software and disappear.

Before I build anything, I come in and watch you work. I stand at the pass on a busy night. I watch where a ticket stalls, where the drawer comes up short, where a table sits ready while a guest waits at the door. That's where the problems are. I build from what I saw go wrong in your room, and I skip the parts that were never a problem.

Your team already knows how to take care of people. Nobody wants to learn a new system in the middle of service, so I build around what they already do and let the software handle the boring bits.

The name comes from my book, Selfish Hospitality. You can't take care of anyone while you're running on empty, and a restaurant can't either when its tools are fighting it.

Real operational change doesn't happen from an ivory tower. It takes knowing the raw rhythm of the floor, the kitchen and the back office.

Demetri Gregorakis, founder

AI-forward systems engineering

Every app you pay for, finally working as one

Most of the small businesses I see run on fifteen tabs and a spreadsheet only one person understands. Somebody's retyping invoices at eleven at night.

I come in, watch how the work moves, and build the pieces that take the busywork off your people. Sometimes that's AI. Plenty of the time it's two systems you already pay for, finally talking to each other. I'll tell you which is which. I won't sell you a chatbot you don't need.

I build with AI every day. That’s how I built this point of sale, and it’s been running real service in a real restaurant, rushes included, since before I offered it to anyone else. So I know where AI earns its keep and where it’s a waste of your money.

Paperwork that files itself

Invoices, receipts and forms get read and put where they belong. A person still checks anything that touches money before it counts.

Your tools, talking to each other

Scheduling, payroll, the register, the books, the inbox. Type it in once and it shows up everywhere it should.

Alarms for the stuff that breaks without a sound

A printer that's down, a reader that dropped, a sync that stopped last Tuesday. You hear about it before a guest or your accountant does.

Scheduling, without the subscription

Keep the scheduling app you already use and I’ll hook it in. Or drop it: scheduling is built in at no charge. If you’re unhappy with yours, want to stop paying for it, or still do it on paper, I set it up the way you already work, just digital and automatic. That can save you thousands a year and a lot of Sunday nights.

Your building, on a schedule

Lights that dim for dinner, from most brands. The open sign that switches itself on and off. The music. The camera you already own, counting how many people walk in. Online ordering that pauses itself when the kitchen’s buried. If it’s smart, I can usually tie it in. Most of it costs nothing extra. A few pieces are add-ons, and you’ll know which before we start.

Numbers you'll read

The three figures you check every Monday, on your phone, without anyone building a spreadsheet on Sunday night to get them.

An honest look at what you pay for

The subscriptions you forgot, the tools that do the same job twice, and what I'd cut first. Sometimes the fix is canceling something.

Some AI, if it's worth it

Drafting replies, sorting reviews, answering the same five questions every day. You stay in charge of anything that goes out with your name on it.

Built for the night it goes sideways

Every restaurant has these nights. Here's what the system does about them.

A printer stops answering mid-rush

The pass keeps calling for a ticket that never showed up, and nobody knows until a table asks where their food is. Here the ticket goes to a backup printer on its own. Anything that went out and never came back gets sent again, marked as a reprint, so the kitchen doesn't cook the same order twice.

An item that rings up but never prints

It has a price, it takes tax, it lands on the check, and it never reaches the kitchen. Nothing errors. The first anyone hears about it is a guest waiting on a dish the line never saw. So an item can't be sold until it has somewhere to print.

The drawer is short and nobody knows why

A count someone skipped usually reads as zero, which hides the problem. Here a skipped count says it was skipped. Past a gap you set, closing the day needs a second person to sign off. So the eight dollars gets explained tonight instead of repeating all week.

The card reader drops mid-payment

A guest should never pay twice, and you shouldn't eat a sale that only looked like it failed. Every checkout is tied to its one order, so a retry on bad wifi or a nervous double tap lands on the same charge. One meal, one charge.

Tips have to be right, to the cent

Your staff will notice a short week long before any report does, and once they think the math is off you've got a bigger problem than the money. What guests tipped gets checked against what the pool pays out, every week, before anyone gets paid. The number a server was told is the number on their check.

You run out of salmon at seven

86 it once and it's gone from the till, the website and the QR menu at the same time, so nobody orders online what the kitchen doesn't have. Tell it to come back next service and it does. Nobody has to remember to un-86 anything at five in the morning.

Payroll week

Federal and California withholding, sick leave and declared tips all come from the same records the tip pool used. A pay period closes without somebody doing arithmetic by hand on a Friday. What a server was told, what the pool paid and what payroll pays are the same number.

Someone's first shift, and their last

New hires set their own PIN, and nobody else ever sees it. Not even a manager. Their role decides what they can touch from the first ticket, so taking a payment is fine and comping a check still needs a manager standing there. When someone leaves, their PIN stops working that day.

Everything it does

Grouped by where it shows up in your day. Open whatever you care about.

148 capabilities. Open any one.

Service A ticket moves table to kitchen to check all night; drop one handoff and a table waits. 25
  • The floor plan matches your real room
  • Seat, clear or move a table in seconds
  • Courses land when the floor says go
  • The kitchen knows what to fire first
  • A note on the ticket nobody misses
  • Add a round without opening a new check
  • Fix a wrong item without voiding the ticket
  • Pull one wrong item and leave the rest
  • Move a party's order without starting over
  • Reopen a closed check to fix a mistake
  • Cancel and refund it in one motion
  • A pickup order, handled like any other
  • A delivery order, tracked like any other
  • The phone rings and you know who's calling
  • Online orders print straight to the kitchen
  • Guests order from their phone at the table
  • A lost ticket reprints in one tap
  • Print a guest receipt at the counter
  • Send the receipt, skip the paper
  • To-go orders leave with the right label
  • An idle till locks itself, no reminder needed
  • Switch cashiers in seconds with a PIN
  • Overrides need a manager's PIN
  • Every order's status is visible start to close
  • See how many orders are open right now
Money Every drawer, discount and gift card lands in one ledger, so closing out is just arithmetic. 26
  • Open and close the drawer, counted both times
  • The drawer either balances or says why not
  • Every trip to the bank is on record
  • The safe gets counted like the drawer does
  • A week of drawers reconciled in one pass
  • Cash leaving the drawer is always explained
  • Card payments post the moment they're approved
  • The guest taps, the reader does the rest
  • Tip is asked before the card is charged
  • Split a check across card, cash and gift card
  • A gift card covers part of a check
  • Refund all of a check, or just part
  • Cash handed back goes on the record too
  • Void a charge before it ever settles
  • A discount code gets checked before it works
  • Discounts work as a percent or a dollar
  • A coupon that's expired won't ring up
  • Tax calculated correctly, discounted or not
  • Sell a gift card with nothing to order
  • Spend a gift card in person or online
  • Add more to a card a guest already has
  • A guest can check their balance in seconds
  • Send a gift card balance to someone else
  • A small balance cashes out, by law
  • A manager can comp a card, reason required
  • One tap can't charge a card twice
Kitchen and stock A failed ticket gets caught and resent, and every count survives a correction, no guesswork. 16
  • Every ticket finds its station
  • A dead printer doesn't stop service
  • No extra box between order and printer
  • Older printers still get every ticket
  • A stuck ticket tries again, never twice
  • A failed ticket never sits silent
  • Every reprint traced back to the original
  • 86 it once, it's gone everywhere
  • An 86'd item returns on its own
  • Counts that survive a correction
  • A correction never erases the count before it
  • See what a dish really uses
  • Catch a price hike before it hurts
  • Snap an invoice, skip re-typing it
  • Every invoice line tied to what it costs
  • Watch what a dish costs over time
Menu One edit updates every station, every channel and every price at once, so nothing falls out of sync. 17
  • Your menu, organized the way guests read it
  • Every add-on grouped where it belongs
  • Build one add-on list, reuse it everywhere
  • Stop the wrong pairing before it's offered
  • The right add-on, offered automatically
  • Breakfast closes and lunch opens on its own
  • Pricing that changes itself on schedule
  • See what a dish used to cost
  • Fix a price without leaving the floor
  • Update dozens of items in one pass
  • Start a new dish from an old one
  • Take your whole menu to a spreadsheet
  • Find any item without scrolling
  • Turn it off online and keep it in house
  • Menu reads top to bottom, your way
  • A photo next to the dishes that sell
  • Extras organized so nothing's missed
Guests and loyalty Regulars get remembered, and the punch card and text offers run themselves. 16
  • A regular reorders their usual in one tap
  • Points that add up toward a real reward
  • A digital punch card that can't be lost
  • Redeem a punch reward right at the register
  • A reward code that only works once
  • Send an offer by text or email
  • Tag a regular so staff remember them
  • A note on file, so nobody has to remember
  • Contact info visible only to who needs it
  • Someone who says stop never gets texted again
  • Only guests who said yes get marketing
  • Sign up and get a welcome offer
  • Send a gift card straight to their inbox
  • A private event inquiry lands somewhere real
  • A complaint reaches an actual person
  • One page shows what a guest has earned
People A shift, a paycheck and a write-up all come from the same records, so they can't disagree. 17
  • Scheduling built in, at no charge, set up the way you already do it
  • Clock in with a PIN
  • A new hire sets a PIN on day one
  • Staff see only what their role needs
  • Orders can only be rung from your till
  • One record per employee instead of five spreadsheets
  • A write-up on file where you can find it
  • A suspension with a real end date
  • Nothing gets missed on someone's last day
  • Signed forms filed where you can find them
  • Run payroll without the spreadsheet math
  • Federal withholding calculated correctly, every check
  • California withholding calculated correctly, every check
  • Sick leave accrues and shows a real balance
  • Pay periods that land on the right Friday
  • A paystub for every check, ready to print
  • Labor cost next to sales, every day
Reporting Sales, cost and labor come from the same records, so the numbers agree with each other. 17
  • One weekly number that everyone agrees on
  • Today's numbers without waiting for close
  • Your real food cost
  • See which shift is costing you money
  • See which dishes earn their menu spot
  • What's selling
  • Your tax number, ready when you file
  • See every void, and who rang it
  • Every refund shows up on its own line
  • See exactly what you gave away, and why
  • Know exactly what's owed on gift cards
  • A tip pool that's provably right
  • See how long a table waits
  • See who did what, by name
  • See who's carrying the shift
  • Pull exactly the week you need
  • Take your numbers wherever you need them
System A failure that stays silent costs more than one that pages someone, and every screen shows the same order. 8
  • Catch a dead printer before a guest does
  • Only get paged for what needs you
  • A failed message gets sent again
  • Alerts reach the phone in your pocket
  • The floor, the till and the office match
  • Set how long before a screen locks itself
  • Know exactly which version is on which iPad
  • Public order pages can't be hammered by bots
Integrations What you already pay for plugs into this system instead of living in its own separate tab. 6
  • Caller ID that knows your regulars: their name, last visit and your staff's private notes the moment the phone rings, allergies and their last order one tap away, and their usual order started in one tap add-on
  • Your scheduling app, synced: Homebase, 7shifts, When I Work, Sling and more, so labor numbers come from the real schedule optional
  • Lights that dim for dinner and brighten for close on their own: Govee, Philips Hue, LIFX, Kasa and more optional
  • Recipe costing: plate cost updates the moment ingredient prices do optional
  • A dead printer never costs you a ticket: every one has a failsafe, plus backup stations for spotty Wi-Fi or a line that can't go down optional
  • Online menu insights: see which dishes guests look at and skip, and fix the menu that's costing you orders optional

Ready for some peace of mind?

Picture a Friday where every ticket prints, the drawer closes to the penny, the bill is one number you can read, and the system grows with you instead of holding you back. When something does break, a local restaurateur picks up. It starts with a free on-site review of your place. First, a few quick questions so I know I can help before I show up. I usually get back to you the same day.